Friday, August 12, 2011

FX School students film & edit RGV‘s ‘Not a Love Story‘

Mumbai based filmmaking school, FX school has added yet another feature film to its credit.

Filmmaker Ram Gopal Varma‘s latest film, ‘Not a Love Story‘ releasing this August has been cinematographed, edited and colour corrected by FX School students who were headed by two of their faculty members. This makes FX school the first film school to have shot and edited an entire Hindi feature film.

It took the team of around 8-10 students with the two faculty members less than 100 days to finish the complete movie from shooting to editing (except the audio) and make the film ready for release.



The film is based on the 2008 case of Kannada actress Maria Susairaj, who along with her naval officer lover murdered her former lover Neeraj Grover, cut his body into pieces and deposed it.

Talking to AnimationXpress.com, C.B.Arun Kumar, Academic Director, FX School shares, "When you look at the posters of ‘Not a Love Story‘ it is written over there cinematographed and edited by FX School and it is because there is no one person that has done it but there is a whole batch of visual effects and film making students who have done it. So that‘s very unique about this film and also it‘s our first Hindi film".

During the shooting of the film 4 to 5 cameras captured the on going sequence from different angles and later on the angles to be kept were decided. The film was shot at places like malls, airports and busy crowded streets among the common people using different cameras sometimes even using iPhone to record the scene.

About the challenges faced CB Arunkumar asserts, "The bigger problem was with audio people because the kind of deadline which we were able to adhere to the audio people were finding it difficult to keep up. In our case, what Ramu wanted was a team of editors and cinematographers so that if even one falls sick anyone can take that person‘s place and work gets going".

"We have done shooting with not only 5D and 7D but we have even used more technologies. We have used small cameras of better quality for action sequences and we have also used sport utility camera. We are shooting with Panasonic Gh2 which is point digital camera so we have used those technologies with 5Dand7D. So when we shoot it‘s a very linear process where we just told the actors to act their part and we‘ll capture it from different angles. At the end we got more realistic and raw kind of look which Ramu wanted", said Sapan Narula, Head of Post Production dept at FX school.

Yohan Wadia, VFX Lead, FX School said, "The entire experience of doing this film was very nice. Ramu gave us complete freedom of creativity and he liked our work without any complaints. He always told us what he wanted and it was up to us to deliver it. And we did a good job of it".

The students who worked on the film were paid a stipend. Some of the students involved in the project are still studying while others are done with their courses. Currently FX School students are busy shooting RGV‘s next film, ‘Department‘ starring Amitabh Bachchan and Sanjay Dutt and they are also involved in the making of RGV‘s ‘Stalker‘.

courtesy- Animation Express.

Saturday, July 30, 2011

Apple has more cash than US government today



New York
, July 29 (IANS) As of today, Apple boss Steve Jobs is richer than Uncle Sam.
While the world's most powerful government has just $73.76 billion in its reserves, the world's top technology company has a neat cash pile of $75.87 billion Thursday.
The US Treasury Department Thursday warned that it has now only this much operating budget as Republicans and Democrats fight over raising the nation's debt ceiling. With only that much reserve at its disposal, the Obama White House has warned the Republicans that the US government won't be able to meet its obligations as of Aug 2.
Facing a government default, Obama can definitely turn to Steve Jobs to give him a very brief breathing space.
The failure by the Republicans and Democrats to come to a compromise to raise the current $14.3 trillion debt ceiling by Aug 2 could lead to a hike in interest rates. The already battered dollar may also plunge further.
With its market capitalisation of $363.25 billion, Apple is the second largest company on the planet after American oil giant Exxon Mobil. The Cupertino-based Apple started rising suddenly in 2007 when it entered the smart phone market with the launch of its first version of the iPhone.
Within three years, Apple went on to overhaul BlackBerry company Research In Motion (RIM) which invented the smart phone and dominated the market.
But its fortunes skyrocketed last year with the launch of the iPad tablet which has sold in millions. In fact, the iPhone and the iPad have made Apple the czar of mobile computing technology as rivals play up catch-up.
The stock of the company, which doesn't pay dividends, has now touched $400.
After Apple, another non-financial company sitting on a huge cash reserve is Microsoft whose own pile is about $40 billion.

Sunday, July 24, 2011

Funny !

Opportunities in Indian animation industry


Hype usually precedes anticipated success, and is usually more than is warranted. As far as the animation industry is concerned, however, the hype surrounding it, is justified; at least, if the industry's expected development in the coming years is any indication.
Sudhir Srinivasan converses with animation experts in SouthIndia and analyses the industry, and the multiple opportunities it provides students with
According to a recent report by Pricewaterhouse Coopers International Limited, an international business consulting service provider, the Indian animation industry is poised to grow by, hold your breath, about 23% in the next four years! This means that the value of the industry that was estimated at 18.5 billion in 2009 will be a whopping 54 billion by 2014.

This income has mainly come about as a result of the growing reputation of India as a quality place to outsource animation work to. Production for films including the Lord of the Rings, the Harry Potterseries, The Chronicles of Narnia, and Spiderman 3 have taken place here during the last few years.
Cartoons that were strictly in the domain of Cartoon Network are now a regular feature of many channels including POGO, Hungama TV, Nickelodeon, Disney XD and Disney Channel. From merely being a country that helps Hollywood studios make animated films, we are now witnessing several Desi production houses evince interest in making such films.
Some of the films that will be made during the coming years include Walt Disney's Zokkomon and Krayon Pictures' Delhi Safari, amid others. What also works in the favour of the growth of the animation industry, is the anticipated phenomenal growth of an allied industry - the gaming industry - that is expected to grow by about 36 per cent in the next four years.
All in all, the growth of the industry means that the time is perhaps the ripest it has been in recent years for students interested in dabbling with the virtual world.
Philip Thomas, Regional Head - Kerala, IMAGE, one of the oldest multimedia institutes in the country, explains that the primary growth of the industry results from the increased volumes of outsourced work that the country's animation studios have received.

"The industry is short of people with quality skills," he says. IMAGE, which has over 40 centres across India, presently has almost 7,000 students enrolled in its courses. Y Nageshwar Rao, Business Manager - Hyderabad, ICAT (Image College of Arts Animation & Technology), while encouraging these courses to be pursued by students, is also wary of the number of small-time institutes that have come up to take advantage of the demand for animation studies.
"The Government has to form a body like the UGC (University Grants Commission) to standardise animation courses in the country like the US has," he says, "This will also help provide the Indian animation industry that needs about 25,000 skilled employees in the coming year." The alumni of IMAGE have found work in several leading companies including Rhythm & Hues, Prime Focus, Prasad EFX, EA Sports and DQ Entertainment.

M Satish, who works for the Asian Institute of Gaming and Animation, Bangalore, as a Marketing Co-ordinator in Business Development, suggests that a student interested in making a career in this industry take up courses in animation or game development after finishing Class 12.
"It is a creatively fulfilling industry," he says. Navaneeth Ramamurthy dropped out of his engineering course to pursue Professional Diploma in Game Art from the Asian Institute of Gaming and Animation.
He says, "I realised that my interests lay elsewhere - in art and computer games," he says. Now, after completing his gaming course, he works for SR Unify Interactive for its maiden iPhone project at a starting salary of about 3 lakhs. "The animation industry is like any other industry," he says, "As long as you are genuinely interested, are willing to learn continually and have a desire to contribute creatively, you will find a job."
Opportunities for students are abundant in the industry, as S Manohar, Project Head, Pentamedia Graphics Limited (which is presently working on an animation movie titled Tarzan and Aliens), Chennai, agrees. "Things are definitely looking upbeat. We are planning to release at least two animation films by next year," he says, "Also , more than 100 students have passed out of our institute in the last year and have found wellpaying jobs."
Courses in this industry can cost anywhere between 10,000 and 3 lakhs based on the duration of the course and any possible affiliations that the institute may have with foreign unversities.
That students of animation can find jobs in allied industries like advertising is best exemplified by Rathish Subramaniam, Creative Director of JWT (an advertising agency), in Bangalore. Rathish, who has won the Cannes Award twice, explains that after he finished his course in animation at IMAGE -Bangalore in 2001, he realised that he was more interested in advertising.
"IMAGE offered me good leads in the industry," says Rathish, who earns more than 14 lakhs/annum, "With experience, I have found that even though the animation industry may not seem too accommodating initially, if one is prepared to spend time and gather experience, it will reap rich dividends."
The skills needed to carve a name for oneself in the animation industry are perhaps best encapsulated by him when he says, "Technology can only render as an output what one's mind visualises." The more creative the mind, the better the results.





Abstract is what ?


Art that looks as if it contains little or no recognizable or realistic forms from the physical world. Focus is on formal elements such as colors, lines, or shapes. Artists often "abstract" objects by changing, simplifying, or exaggerating what they see.
Abstract Expressionism - art that rejects true visual representation. It has few recognizable images with great emphasis on line, color, shape, texture, value; putting the expression of the feelings or emotions of the artist above all else.

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